Minnesota Diversified Industries (MDI)


MDI: Five Stories

“The videos are nothing short of fantastic. They’re not only getting rave reviews for their respectful and beautiful capture of our employees with and without disabilities, but for making lightbulbs go off over the heads of potential employees, customers, and donors who’ve not had the opportunity to visit our facilities. In short, your team nailed it.” – Peg McQuillan, Director of Development MDI





If you’ve ever been to the post office you’ve seen at least one of MDI’s products–the recognizable plastic boxes used to hold and move mail. The Twin Cities based manufacturing company has produced millions of units and distributed them nation-wide. MDI is not only a large-scale manufacturing company, as a non-profit organization they are committed to providing meaningful employment opportunities to individuals with disabilities. We produced a series of videos to accompany the launch of their new website and brand redesign. These short, energetic videos highlight the products, employees, and mission of MDI and are designed to appeal to potential customers, employees, and donors.