Project Spotlight: Journey of Young Women

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“It was a pure pleasure to work with iDream.tv.  It is rare to work with a team that is meticulous about quality while maintaining a relaxed, collegial environment. I look forward to continued collaboration.”
– Katharine Kruger, founder of Journey of Young Women
When we were first approached by Katharine Kruger, founder of Journey of Young Women, she presented us with a unique challenge: creating a 90-second fundraising video using nearly six hours of previously shot footage.

Typically, when we begin a project, we talk with our client and as a team to develop the vision for the project and then tailor the style and content of filming to best support that vision. In this case, the client brought us on board halfway through–and we are very happy she did. As we learned about the organization, which trains women to mentor girls as they navigate their teenage years, getting a clearer idea of what the client needed the video to accomplish for her organization, a plan began to emerge and the iDream.tv team launched into action.

Ultimately, we produced a 90-second piece that combined legacy footage with newly shot green screen to create a fundraising video that will support her online campaign for providing scholarships and expanding the reach of the organization.

 

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