Project Spotlight: TEDxStillwater


What do a sensory-friendly-backpack designer, a children’s book author and a death investigator have in common? All are fighting stigma, all were featured speakers on the TEDxStillwater Stage, and all were captured in a series of videos by

The event’s theme was ‘It’s About Time’ and featured talks by three women about the work they’re doing to challenge long standing stigma and break new ground in their fields.

While event documentation is generally a fairly straight forward undertaking for our team, this particular project came with its own set of challenges, namely that the finished product, in order to be uploaded to the main TEDx site, needed to adhere to the very specific guidelines set by the TED organization. So the challenge for us was to create a set of videos that were unique, and representative of the event, while at the same time operating within the official parameters.

“What I love most about working with is their passion for capturing the spirit of an event,” said speaker Shelly Boyum-Breen, author of the children’s book Shelly Bean the Sports Queen and advocate for girls in sports. “As a team, they understand the value of conveying the right message and helping the audience to ‘feel’ the experience.”


Shelly Boyum-Breen discusses her advocacy for girls in sports, and the inspiration for her series of children’s books, Shelly Bean the Sports Queen.

Martha Pietruszewski talks about breaking the stigmas attached to autism and sensory processing disorders, and her work creating the world’s first sensory backpacks.

St. Croix Chief Medical Examiner Patty Schachtner discusses her work with suicide prevention, and why she thinks our culture needs to be more comfortable talking about death.